AI’s Role in Today’s Marketing

Experienced marketers are proud–and rightly so. Proud of their ability to ideate, craft, research, write, and edit. We've honed our abilities, found our voice, and built our consistent presence.

ChatGPT, generative AI tools, and more intelligent technologies have taken the marketing world by storm, and many of us are concerned about what this means for brands, agencies, and marketing teams.

It is possible to take advantage of what AI has to offer while maintaining pride in our marketing. You can reconcile feelings of excitement because you saved time and scaled a project faster with the nagging voice thinking you're cutting corners with AI. You can write your content from start to finish on your own, but use AI to repurpose and create short-form content, social media shares, and more. It's not all or nothing–it will always be marketer + machine.

Cathy has spent the last three years slowly integrating smarter AI-powered technologies into her day, leaving more time for human connection, creativity, and strategy…and she'd love to share that journey with you.

After Cathy’s presentation, you will:

• Understand the world of opportunities AI provides to marketing and business
• Hear real use cases of how Cathy augmented her marketing with AI
• Look beyond the shiniest objects to see what matters most for you and your business
• Be armed with tools and resources to identify places where AI can assist you