About this Talk
Earlier this year, I said “AI prompts are not where we move the dial in terms of marketing and admissions”. In this talk, I'm going to ask the question: “What if we could use AI to determine the behavioural characteristics of specific prospects?”
What if we could understand the behavioural patterns on a per-website basis, to help each individual school not just understand the motivations behind an individual user, but their likelihood to convert, and what’s needed to bring them across the line.
Join me as we look into some of the superpowers and new ways of thinking, that AI is helping us create, not just in our marketing and admissions teams, but in how we think about audiences as a whole.
