Using AI and Data as Your Content Marketing Superpowers
A Talk by Brian Piper (Director of Content Strategy and Assessment, University of Rochester)
About this Talk
Higher ed institutions need to create incredible content, put it out on the right channels, and monitor it to make it as effective as possible. Come get practical examples of how generative AI and data can help with every part of this process. Learn why content marketing should be a key strategy for your brand, and how you can leverage technology to increase the efficiency and effectiveness of your content marketing in the creation, distribution, and optimization phases.
Generative AI can be used in every phase of content marketing, from research, to ideation, to creation, distribution, and optimization. This presentation will demonstrate how AI and data can work together in each phase to create the most effective content marketing.
About The Speakers
Director of Content Strategy and Assessment, University of Rochester
Brian Piper is a seasoned expert in data analytics, digital marketing, and content strategy, focusing on AI, web3, and the metaverse. With decades of experience and multiple-authored books, he brings deep insights into optimizing digital content and cutting-edge marketing strategies.
